TAN HUI SHAN
On 30 April, We received news about Le Quest being launched earlier than it's planned launch in August.
A video is needed as a material for our property agents to market the property. However, the attention span of social media users is extremely short these days. So we need a short and sweet video that covers the main unique selling points. The main idea reference is a series of videos by Apple Inc, comparing iPhone with other smartphones and how iPhone is better than others.
One of the reference videos:
Le Quest Phase 2 Launch
Main visual reference:
The industry practice is to make all videos look like those released by the actual developers of the property. I tried to mix the look and feel of the video with the one released by the developers:
The main unique selling points of Le Quest are:
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Mix development compromising of a childcare center, food court and a supermart.
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Near to the second CBD at Jurong
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Near to future SG-KL High-Speed Rail
The main block of units left unsold are mostly 3 to 4-rooms, so the target audience is married couples who are planning to have kids or those with a bigger family.
Work in progress:
Greenscreen must be lighted evenly so that there won't be any issues when keying in post-production.
2 lights for the screen and 2 for the subjects.
My roles:
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Operating the camera
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Light the screen and the talent
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Planning the shots
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Video composite
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Keying the Greenscreen
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Match the arm frame by frame for the first scene so that the bun is out of the packaging when she eats it
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Matching the background colors with the foreground)
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Inserting and animation of texts
Total time taken to complete this project:
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Brief received on 30 April 2018
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Shot on 3 May 2018
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Video completed on 9 May 2018
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Posted on Facebook on 11 May 2018
Play the full video here:
Problems:
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Unable to do the transformation for 2 scenes.
The actions were too different to match. So had to do a simple split screen instead.
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Outreach on social media platforms can be better.
Posting on social media is not part of my job, but I feel that it can be better and further improved in terms of boosting. The target audience is always set as people who like the page (which is almost 70% are fake likes bought previously by the founder and 10% are liked by employees and friends of employees). Boosting with this setting does not maximize the effectiveness of the Facebook advertisement.