TAN HUI SHAN

Art of Shan

This is a passion project to share my photography and videography work with everyone on various social media channels. 

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Conceptualized, captured, and edited engaging photography and video content tailored for platforms like Instagram, TikTok, and YouTube, with a focus on photography techniques and animal/nature/travel themes.

• Monitored analytics to refine content strategy, using insights to increase reach, video retention rates, and follower interactions.

• Built and maintained a consistent visual style and brand voice, resulting in follower growth and increased engagement:

  • Instagram (Restarted from Aug 2024):

    • Followers increased from 67 to 664

    • Over 60k monthly views

  • YouTube (Started from Nov 2024 – organic growth):

    • Subscribers increased from 0 to 84

    • Last 30 days channel views: 35.7k

    • Total Lifetime views: 61.8k

    • Highest views (Video): 4.8k views

    • Highest views (Shorts): 5.4k views

  • TikTok (Started from Jan 2025 – organic growth):

    • Over 180 likes

• Produced reels, shorts, and behind-the-scenes content demonstrating photography tips and creative storytelling.

• Utilized tools such as Adobe Lightroom, Premiere Pro, and Illustrator to create content for these platforms.